Mobile Ecosystem Forum workshop
Building trust in personal data
Time: Wednesday May 10, 2017, 12:15 – 13:15h, Room Jupiter.
Abstract: This workshop previews the findings of a new global consumer study looking at Trust. It reveals valuable insights into consumer motivations and behaviours highlighting new opportunities for digital health as well as identifying personal data challenges for greater adoption.
The workshop is hosted by MEF is a global trade body representing diverse stakeholders in the mobile ecosystem.
Its Consumer Trust Working Group looks at data stewardship and innovation of personal data. Each year it conducts a survey of mobile media users to understand their attitudes and behaviours to trust. It tracks consumer understanding and attitudes when it comes to data collection, usage, privacy & security. With the advent of the General Data Protection Regulation in the EU it asks consumers how they want to manage and protect their data.
Open to all delegates. Complimentary.